commission for unisex skin & hair care brandTHIS studio was commissioned to devise a Travel Toiletry Bag. M+G’s innovation has been to address a culture of uber-abundant choice in an over-marketed industry. Their premise for this project was to create a fashionably functional toiletry travel container that appeals to both men and women alike. In-house research discovered two trivial commonalities in travel packing on which we based our approach:
1 absolutely everyone packs clothing first and toiletry items last. This often leads to little if any space for a single dimensional container.
2 most pack toiletries in everyday inexpensive and ubiquitous clear zip-lock bags because of high-altitude air pressure liquid leakage.
Instructed thus, our solution became a hybrid of functional luxury and aesthetic simplicity (or was that functional aesthetics and simplistic luxury?). In any case, we devised a flat-pack system of multiple sized containers with zip-lock sliders based upon the M+G techno-foil sample cream packet given away to customers. Waterproof container for toiletries and unmentionables by day, social pursuit evening clutch by night.